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About Goose

Goose is more than a clothing brand—it's a movement born from real-life mental health struggles and the challenge of expressing emotions.

Founded by someone who has personally faced these difficulties, Goose understands the power of connection, open conversations, and the unwavering support of friends and community.

After taking a necessary break to focus on personal healing, Goose is back—stronger and more focused than ever on the mission ahead.

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Our Vision

Goose aims to build not just a brand, but a supportive community through fashion that raises mental health awareness.

The founder’s main goal is now to develop a dedicated Mental Health Foundation, making vital support more accessible to everyone.

This foundation will fund impactful programs, including:

• Mental Health First Aid training to equip individuals with the skills to support loved ones in crisis.

• Community-led awareness events that promote open, stigma-free conversations.

• Educational initiatives to foster understanding and empathy around mental health challenges.

• Support networks to encourage regular check-ins and build stronger connections.

Through meaningful apparel and purposeful programs, Goose is committed to helping people feel seen, heard, and supported on their mental health journey.

With aspirations to expand globally, Goose plans to partner with organisations that share this vision to create lasting positive change in communities worldwide.